What is Green?
Green is defined as initiatives that reduce the impact on human health and the natural environment. Green includes global climate change and broader environmental initiatives. When a company goes green, it is reducing its impact by embedding green initiatives into its business practices, often with a positive economic and reputational impact.
Why Should the Sports Industry Go Green?
Efficiency improvements / Cost savings
- Adopting practices that save energy, save water, or reduce waste also may save money
Image enhancement
- Athletes already are accepted as role models, and taking positive environmental actions further enhances that public image
- Green initiatives can be an integral part of public relations campaigns and they can enhance relationships with sponsors
Community relations
- Highly successful sports entities nurture special relationships not only with their fans but also with their local communities
- Many green initiatives are generally seen as characteristics of solid corporate citizenship
Market differentiation
- Sports teams' green initiatives have been recognized in the media (e.g., Fast Company, Sports Business Journal)
Join the national movement
- Participating in the green movement supports our nation’s current focus
- Besides demonstrating good citizenship, sports entities also may tap into Federal and state programs that encourage green initiatives
